ADAPT OR PERISH… Tech challenges for brand owners and IP professionals
During the 2018 Spring Meeting of MARQUES, Ernst-Jan Louwers and Michael Zoebisch – members to the MARQUES CyberSpace Team – will present and moderate a workshop on the consequences and impact of technology on IP and trademark rights in particular.
Existing and emerging technologies force IP professionals and brand owners to rethink and redefine their IP position. In this interactive workshop, the participants will debate their views, expectations and answers to the reality of today and the near future.
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